Recent Articles
Control how customers compare you against competitors
Many companies are terrified by talking about their competitors, but this is ignoring a big opportunity. Defend your product by using competitive intelligence to take ownership of public comparison data.
Pro tips: How to approach your presentation or keynote slides
Adam Jaques from Bespoke Factor gives his professional advice, tips and the common mistakes he sees when it comes to developing content for presentation or keynote slides.
The perfect length of a corporate video…
Adam Jaques from Bespoke Factor discusses how to choose the perfect corporate video length to make sure you keep your audience's attention and get the most business value out of any production
Product marketing of technology shouldn’t be about technology
Learn about beating the rest with great product marketing strategies and how it is all about leading with customer solutions not product features.
What is the difference between a presentation and a keynote?
Adam Jaques from Bespoke Factor talks about the difference between a presentation and a keynote along with some of the mistakes executives make when giving them.