More importantly, I know because I watch people watching corporate videos! They start to get bored at the around the 2 minute marker, and you will start to lose them, when in fact, you actually want to get them to do something else (a call to action or CTA), like follow up onto your website, or fill in a contact form. Anything over 2:30 and you have lost a potential lead.
That’s it, no exceptions – well, unless your video contains:
- Highly technical content – Videos are allowed to be longer, because there is detail for a reason. Do not confuse these with product marketing videos that still need to be around the 2:30 minute mark.
- An educational course
- You (as the talent) – people always want their time in the lime light to be longer in length. Tip: that’s when you need to be honest as the video producer and keep to 2:30 maximum